Online lies and fake reviews need a fast response.

A coordinated smear campaign or a wave of fake 1-star reviews can do real damage to a local business in days. We help unmask anonymous posters and take down the content.

Book a free consultation Call (905) 291-3297
What we handle

Restoring your reputation online.

Fake Google and Yelp reviews

Coordinated 1-star review attacks designed to tank a local business’s ratings.

Social media smear campaigns

Defamatory posts across Facebook, Instagram, Twitter, Reddit, and TikTok.

Takedown demands

Formal legal demands to posters to remove the content.

Unmasking anonymous posters

Norwich Orders to confirm the identity behind anonymous accounts.

Corporate cyber-libel

Damages claims against competitors or disgruntled former employees using digital falsehoods to take clients.

How it works

What to expect, step by step.

Step 01

Content Preservation

We capture links and screenshots before the poster tries to delete the trail.

Step 02

Publisher Identification

We identify the person or entity responsible for the statement.

Step 03

Legal Demands

Statutory takedown notices to the publisher/poster of the content.

Step 04

Enforcement

If content remains or the damage is severe, formal legal proceedings to recover for lost revenue and harm to the business.

Why online defamation is its own category?

Online defamation is unusually destructive because it’s permanent, searchable, and instant. For a small business or a regulated professional in the GTA, a sudden dip in digital ratings is a direct hit to revenue:

  • Search engine damage. False accusations of fraud, safety violations, or criminal conduct show up every time a customer searches your name.
  • First impression. For many prospective clients, a single negative search result is the only information they’ll ever see before deciding not to call. 
  • Immediate threat. Online harm isn’t an annoyance. It’s a direct risk to revenue and reputation that compounds while it sits live.
Practice Areas
Frequently asked

Common questions.

The person who published the defamatory content is legally responsible. Individuals who republish (i.e. “repost” or “share”) defamatory content can also be liable.

Full screen captures of the content, the timestamp, the profile or account name, and the full body of the post should be preserved. Do this as soon as possible, because content can disappear, especially once a legal response looks likely. Where possible, get a lawyer to view the content while it is still live.

Quickly. Online defamation compounds while it sits live, and the deadlines for legal action are shorter than most people realise. If the defamation appeared in a newspaper or broadcast, including a newspaper’s online edition, you must serve written notice on the publisher or broadcaster within 6 weeks of learning about it and start your lawsuit within 3 months. Online posts may fall under the general 2-year limitation window, but the practical damage – search rankings, lost clients, reputational spread – accelerates fast. It is a best practice to act within the shorter limitation period rather than the general 2 year period as the law in this area is still developing in Ontario. Early action gives you the best chance of a meaningful outcome.

Under Ontario’s Limitations Act, 2002, you generally have two years to sue over an online post. The clock starts when you discovered the post, or reasonably should have, not when it was posted. That’s much longer than the deadlines for newspaper and broadcast defamation, including a newspaper’s online edition, which require written notice within 6 weeks and a lawsuit within 3 months. Because the law on which online content falls under those shorter deadlines is still developing in Ontario, it’s best practice to act within the shorter period. Early action gives you the best chance of a meaningful outcome.

Get started

Clear your name online.

The longer a false statement stays live, the deeper the damage. Reach out today to start the takedown and recovery process. We respond within 3 business hours

Speak with us confidentially Call (905) 291-3297